When the makers ofSoylent, the cult “complete meal in every bottle” nutritional drink, discovered that most people consumed their original 400-calorie product in the morning for breakfast, they decided to create a quicker, breakfast-bar version: Soylent Squared.
With new products and a growing retail presence, Soylent has evolved from a tech company that sold food, as CEO Bryan Crowley put it in an interview with CNN Business, to a food company that is enabled by tech and science.
Following the January launch of its 180-calorie in-between meal drink, Soylent Bridge, Soylent has debuted its latest product: Soylent Squared . This bar contains 100 calories, which include 5g of plant protein and probiotics, and will be sold direct to consumer in cases of 30 bars on the Soylent website. The company is branding the product as a "mini meal bar" that has less sugar and more nutrients than other bars on the market.