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1 year ago
How Soylent Is Balancing Its Exotic Past With Its Mainstream Future
Most people typically refer to the consumption of food as “eating.” Not so for Rob Rhinehart when he’s discussing one of his company’s latest products.
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Soylent was a tech company that sold food. Now it wants to go mainstream
With new products and a growing retail presence, Soylent has evolved from a tech company that sold food, as CEO Bryan Crowley put it in an interview with CNN Business, to a food company that is enabled by tech and science.
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Soylent Re-Enters Bar Market With Soylent Squared
Following the January launch of its 180-calorie in-between meal drink, Soylent Bridge, Soylent has debuted its latest product: Soylent Squared . This bar contains 100 calories, which include 5g of plant protein and probiotics, and will be sold direct to consumer in cases of 30 bars on the Soylent website. The company is branding the product as a "mini meal bar" that has less sugar and more nutrients than other bars on the market.
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Soylent now sells solid snack bars
Soylent is leaving liquids behind as it journeys deeper into the packaged food business with a selection of snack-sized bars.
The 100-calorie bar has 5 grams of plant protein, 36 nutrients and probiotics for digestive health. Snack bars come in three flavors — chocolate brownie, citrus berry and salted caramel.