You read that correctly. Soylent, the maker of convenience products including its infamous meal replacement drinks, announced today that its Cacao, Vanilla Latte and Coffiest drinks will be sold across the country at 450+ Walmarts, the leading grocer in the United States. Many may be confused as to how Soylent’s seemingly made-by-and-for Silicon Valley image meshes with that of Walmart’s egalitarian “Everyday Low Price” messaging. But for anyone taking notes of the company’s winding history, this growth strategy makes complete sense.
Soylent: Coming To A Walmart Near You
Soylent was a tech company that sold food. Now it wants to go mainstream
Soylent Re-Enters Bar Market With Soylent Squared
Soylent now sells solid snack bars
Soylent is leaving liquids behind as it journeys deeper into the packaged food business with a selection of snack-sized bars.
The 100-calorie bar has 5 grams of plant protein, 36 nutrients and probiotics for digestive health. Snack bars come in three flavors — chocolate brownie, citrus berry and salted caramel.