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Soylent: Coming To A Walmart Near You

You read that correctly. Soylent, the maker of convenience products including its infamous meal replacement drinks, announced today that its Cacao, Vanilla Latte and Coffiest drinks will be sold across the country at 450+ Walmarts, the leading grocer in the United States. Many may be confused as to how Soylent’s seemingly made-by-and-for Silicon Valley image meshes with that of Walmart’s egalitarian “Everyday Low Price” messaging. But for anyone taking notes of the company’s winding history, this growth strategy makes complete sense.