4 min read

Soylent, once the beverage of tech bros, finds a new audience

Soylent likes to think of itself as the original food tech company. In its early days, however, the food part of that moniker was up for debate. In fact, Soylent was the ultimate anti-food. Founded by Rob Rhinehart, a San Francisco-based engineer who thought procuring food a waste of money and time, the powdered drink mix captured the imagination of Silicon Valley tech bros who, like Rhinehart, found eating to be a chore. Soylent promised to give them all the vitamins and nutrients they needed—just add water.