Soylent has succeeded so far because it has two overriding attractive factors going for it that prove irresistible to two large subclasses of geeks: it promises to remove the chore of food, and it promises to remove the choice of food.
The Psychology of Soylent and the Prison of First World Food Choices
Soylent was a tech company that sold food. Now it wants to go mainstream
Soylent Re-Enters Bar Market With Soylent Squared
Soylent now sells solid snack bars
Soylent is leaving liquids behind as it journeys deeper into the packaged food business with a selection of snack-sized bars.
The 100-calorie bar has 5 grams of plant protein, 36 nutrients and probiotics for digestive health. Snack bars come in three flavors — chocolate brownie, citrus berry and salted caramel.