Soylent has succeeded so far because it has two overriding attractive factors going for it that prove irresistible to two large subclasses of geeks: it promises to remove the chore of food, and it promises to remove the choice of food.

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Soylent was a tech company that sold food. Now it wants to go mainstream

3 months ago
With new products and a growing retail presence, Soylent has evolved from a tech company that sold food, as CEO Bryan Crowley put it in an interview with CNN Business, to a food company that is enabled by tech and science.
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Soylent Re-Enters Bar Market With Soylent Squared

3 months ago
Following the January launch of its 180-calorie in-between meal drink, Soylent Bridge, Soylent has debuted its latest product: Soylent Squared . This bar contains 100 calories, which include 5g of plant protein and probiotics, and will be sold direct to consumer in cases of 30 bars on the Soylent website. The company is branding the product as a "mini meal bar" that has less sugar and more nutrients than other bars on the market.
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Soylent now sells solid snack bars

3 months ago

Soylent is leaving liquids behind as it journeys deeper into the packaged food business with a selection of snack-sized bars.

The 100-calorie bar has 5 grams of plant protein, 36 nutrients and probiotics for digestive health. Snack bars come in three flavors — chocolate brownie, citrus berry and salted caramel.

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